5 WooCommerce Email Template Plugins Comparison: Which One is Right for You?

Are your default WooCommerce emails hurting your brand’s image, leading to a lack of customer trust and poor engagement?

Customizing your WooCommerce email templates can significantly impact your brand’s identity and user engagement.

With the right WooCommerce email template plugin, you can create transactional emails to reflect your brand’s style, engage customers more effectively, and even increase conversion rates.

In this article, we will explore the best WooCommerce email template plugins available, compare their features, and help you choose the one that best suits your needs.

Features to Look for in a WooCommerce Email Template Plugin

When choosing a WooCommerce email template plugin, it’s essential to consider several key features that will influence the customization process and the overall effectiveness of your emails.

Customization Options

The ability to fully customize your emails is crucial. Look for a plugin that offers drag-and-drop builders, allowing you to easily rearrange elements, change colors, fonts, and add your logo or other branding elements.

Pre-built Templates

Many plugins offer pre-designed templates that provide a quick start for customizing emails. These templates save time and ensure consistency across all your emails.

Compatibility with WooCommerce Extensions

Ensure the plugin is compatible with other WooCommerce extensions you may be using, such as WooCommerce Subscriptions or WooCommerce Memberships. This ensures seamless integration and functionality.

User-Friendly Interface

The plugin should be easy to use, even for those without coding experience. A user-friendly interface with live previews can make customization straightforward and intuitive.

WooCommerce Email Template Plugins – Comparison Chart

S.No	Plugin	USD
1.	WPMail Plus	Supports multi-languages
2.	Kadence WooCommerce Email Designer	Import and export settings
3.	Email Customizer for WooCommerce	Dynamic content support
4.	WooMail – WooCommerce Email Customizer	Applying conditional logic
5.	YayMail – WooCommerce Email Customizer	Shortcode support

5 Best WooCommerce Email Template Plugins

Here’s the list of 5 best WooCommerce Email Template Plugins,

• WPMail Plus
• Kadence WooCommerce Email Designer
• Email Customizer for WooCommerce
• WooMail – WooCommerce Email Customizer
• YayMail – WooCommerce Email Customizer

1. WPMail Plus

WPMail Plus is the best WooCommerce Email Template plugin with which you can customize WooCommerce emails to match your brand’s style and effectively engage your customers.

WPMail Plus is designed with ease of use in mind, requiring no coding or technical knowledge. This makes managing and customizing your emails simple and accessible for everyone.

Special Features

• Pre-Built Email Templates: WPMail Plus offers a variety of ready-to-use email templates, allowing you to create and send customized emails effortlessly, saving time and ensuring consistency across your communications.
• Supports Multiple Languages: With WPMail Plus, you can easily cater to a global audience by sending emails in multiple languages. This feature ensures that your emails reach your customers in their preferred language, enhancing their experience.
• Adaptable, Mobile-Compliant: Leveraging the MJML framework, WPMail Plus ensures that all your emails are responsive and mobile-friendly, looking excellent on every device and screen size, providing a seamless experience for your users.
• Unique Editing Features: WPMail Plus provides advanced styling options, allowing you to customize email fonts, colors, and even background images. These features enable you to create standout emails that align perfectly with your brand’s identity.
• Email Pre-look: The ‘Preview’ feature in WPMail Plus lets you see how your emails will look before sending them out. This ensures your emails meet your expectations in both appearance and functionality.
• Supports Integrations: WPMail Plus is not limited to default WooCommerce emails. It also supports editing emails from other popular plugins like WooCommerce Subscriptions, WooCommerce Bookings, and WPLoyalty, providing a cohesive and integrated email marketing solution.

Who Can Use?

Users looking for extensive customization with an intuitive interface.

2. Kadence WooCommerce Email Designer

Kadence WooCommerce Email Designer is a user-friendly yet powerful tool for enhancing the appearance and functionality of WooCommerce transactional emails.

This plugin offers several features that make it a popular choice for customizing WooCommerce email templates.

Special Features

• Pre-Built Templates: The plugin includes several pre-built email templates that you can quickly import and customize, helping to save time and ensure consistency in design.
• Live Preview: You can see changes in real time as you edit the email templates, allowing you to visualize the final design instantly.
• Customizable Design Elements: The plugin allows you to modify various aspects of your emails, including fonts, colors, headers, footers, and more. This flexibility enables you to create branded emails that match your store’s look and feel.
• Text, Heading, and Subtitle Customization: You can easily adjust the text, headings, and subtitles within your emails to ensure they align with your brand’s voice.
• Import and Export Settings: Kadence makes it simple to import and export email template settings, which is useful if you manage multiple WooCommerce stores or need to back up your designs.

Who Can Use?

Beginners who want simple and effective email customization.

3. Email Customizer for WooCommerce

Email Customizer for WooCommerce by ThemeHigh provides a comprehensive solution for creating and managing WooCommerce email templates.

The plugin integrates seamlessly with popular WooCommerce extensions, such as WooCommerce Subscriptions and WooCommerce Order Status Manager.

Special Features

• Drag-and-Drop Builder: Customize your WooCommerce emails effortlessly using a drag-and-drop builder. Add and arrange various elements such as text, images, buttons, and social media icons without needing any coding knowledge.
• Dynamic Content Support: The plugin supports WooCommerce-specific dynamic content placeholders, which can automatically insert order details, customer information, and other relevant data into your emails.
• Test Email Feature: Before sending out emails to your customers, you can use the test email feature to check how your emails look across different devices and email clients.
• Live Preview: The plugin features a real-time live preview option, enabling you to see your changes as you make them. This ensures that the final email design looks exactly as you want it before it’s sent out to customers.

Who Can Use?

Stores requiring multilingual email templates.

4. WooMail – WooCommerce Email Customizer

WooMail is another best WooCommerce email template plugin for customizing WooCommerce transactional emails, helping store owners create branded, professional emails that enhance customer engagement.

Special Features

• Responsive Design: All email templates created with WooMail are fully responsive and mobile-friendly. This ensures that your emails look great on all devices, whether viewed on a desktop, tablet, or smartphone.
• Advanced Styling Options: WooMail includes extensive styling options, allowing you to customize fonts, colors, and layout to match your brand’s look and feel. You can also add custom CSS for more advanced design control.
• Conditional Logic: This feature allows you to display or hide specific elements in your emails based on certain conditions, such as the order status or payment method, giving you greater flexibility and control over your email content.
• Support for Custom Shortcodes: WooMail allows you to add custom shortcodes to your emails, enabling further personalization and dynamic content integration.

Who Can Use?

Advanced users looking for detailed customization.

5. YayMail – WooCommerce Email Customizer

YayMail is a powerful Email Template tool for WooCommerce that lets you create professional, branded email communications that enhance customer engagement and improve overall email effectiveness.

Special Features

• Real-Time Visual Editor: The plugin provides a real-time visual editor, similar to popular page builders like Elementor. This allows you to see your changes live as you customize your email templates, ensuring that what you see is exactly what your customers will get.
• Shortcode and Widget Support: The plugin supports shortcodes and widgets, allowing you to add dynamic content to your emails. This includes personalized elements like customer names, order details, and custom messages.
• Export and Import Templates: You can easily export your customized email templates for backup or use on another WooCommerce store. Similarly, you can import templates, which is useful for quickly setting up multiple stores with the same email design.

Who Can Use?

Users who need a quick and easy solution for basic email customization.

Why WPMail Plus is the Best Choice?

WPMail Plus stands out as the best WooCommerce email customizer plugin due to its comprehensive set of features designed to simplify and enhance your email marketing efforts.

With Pre-Built Email Templates, emailing has never been easier. These ready-to-use templates allow you to create and send customized emails effortlessly, ensuring that your brand’s communication is consistent and professional.

One of the key advantages of WPMail Plus is its Supports Multiple Languages feature. This plugin allows you to cater to a global audience by supporting multiple languages, enabling you to send emails in your customers’ preferred language.

For those looking to create visually stunning emails, WPMail Plus offers Unique Editing Features. With countless styling options, you can customize fonts, colors, and background images.

Lastly, WPMail Plus’s Supports Integrations feature extends its functionality beyond default WooCommerce emails. You can seamlessly edit and manage emails from other popular plugins like WooCommerce Subscriptions, WooCommerce Bookings, and WPLoyalty.

These features collectively make WPMail Plus the best plugin for WooCommerce email customization, offering both ease of use and advanced functionality to meet the needs of any online store.

How to Choose the Right WooCommerce Email Template Plugin?

Selecting the right plugin depends on several factors that align with your business needs and technical expertise.

Consider Your Business Needs

Determine whether you need advanced customization options or just basic tweaks. If your business heavily relies on branding and personalized communication, opt for a plugin with robust features like YayMail or WooMail.

Evaluate Your Technical Expertise

If you’re not familiar with coding or complex tools, go for user-friendly plugins like Kadence WooCommerce Email Designer, which simplifies the customization process with its native WordPress customizer.

Pricing and Support Considerations

Consider the budget and whether the plugin offers free trials, premium support, or additional features in the paid version. Email Customizer for WooCommerce by ThemeHigh is a great option that balances cost and functionality.

Conclusion

Choosing the right WooCommerce email template plugin can significantly impact your store’s communication and branding efforts. Whether you need a simple solution or advanced customization features, there’s a plugin out there that fits your needs.

Use this guide and choose the one that fits your store’s needs.